Privacy Policy

Last updated: August 2, 2026

[LEGAL ENTITY NAME] ("Built Different", "we", "us") runs a kids fitness membership app and the builtdifferentapp.com website. This policy explains what we collect, why, who we share it with, and what you can ask us to do about it.

It covers parents and account holders, other adults added to a family, coaches, people who contact support or join the waitlist, and visitors to our website. For anyone under 13, our Children's Privacy Notice is the document that applies — it has more detail and, where the two differ, it controls. Children never create accounts or sign in on their own.

What we collect

Your account. Your name, email address, an optional phone number, and a password, which is stored only as a one-way hash — we never hold the password itself. If you use Sign in with Apple, we store the identifier Apple gives us instead. We also record the family team name you choose, whether your email or phone has been verified, your email, SMS, and push preferences, and the date, time, and version of the legal documents you accepted.

Your family. The child profiles you create, covered by the Children's Privacy Notice. Also any other adults you add — a display name and how they relate to your family, such as "Dad" or "Grandma" — which you supply, not them.

Activity. Workouts completed, classes attended, active minutes, and workouts you log by hand, for you and for the adults on your account as well as for your children.

Membership. Apple processes the purchase and tells us the product, status, renewal dates, and a transaction identifier. We never receive or store your card number, bank details, or billing address.

Coaches. If you hold a coach account: your name, email, optional phone, a hashed password, and — if you add them — a headshot and a short bio you intend to be visible to the families on your teams.

Getting in touch. If you contact support, the name, email, and message you send. If you join the waitlist, your email, optional name, your child's age range, and which page you signed up from.

Technical. Ordinary server and error logs needed to run and secure the Service, such as the time of a request and diagnostic details when something fails. Also the device time zone, so streaks and deadlines land on the right local day.

What we do not do

• We do not sell personal information, and we do not share it for cross-context behavioural advertising. We have never done either.
• We run no advertising and no third-party analytics. There is no ad SDK, tracking pixel, session recorder, or advertising identifier anywhere in the app or on the website.
• We do not collect precise location. A time zone is not a location.
• We do not use your personal information to train machine learning models.
• We do not buy personal information about you from data brokers or enrich your profile from outside sources.

How we use it

• To create and run your account and your family's profiles.
• To deliver classes and workouts and to credit the activity you complete.
• To show progress, streaks, badges, and family and team standings.
• To process your membership and confirm what you have access to.
• To send you account, billing, safety, and service messages — these are part of the Service and are not marketing.
• To send progress recaps, class reminders, and news, where you have opted in. You can stop these at any time without losing access to anything.
• To answer support requests.
• To keep the Service working and secure, investigate misuse, and meet our legal obligations.

Cookies and similar technologies

We use one strictly necessary cookie, to keep an administrator signed in. The mobile app uses a sign-in token stored on your device for the same purpose. That is all — no analytics, advertising, or tracking cookies, on the website or in the app, which is why you are not asked to accept a cookie banner.

Who we share it with

We do not give your personal information to anyone to use for their own purposes. We use a small number of service providers to run the Service, each contractually bound to keep it confidential and secure and to use it only on our instructions:

• Application and database hosting.
• Video hosting and delivery, for classes and the workout library.
• Email and SMS delivery, for the messages described above.
• Apple, which processes membership purchases and reports subscription status.

Within the Service, information is shared as you direct: adults you add to your family can see your family's activity, and if you join a team, that team's coach and members can see roster and standings information. Live classes run on a third-party platform with its own privacy practices — see our Terms of Service.

We may also disclose information where the law requires it, to protect someone's safety, or to establish or defend legal claims. If we are ever part of a merger or sale, we will tell account holders before their information moves, and it stays subject to this policy. A current list of our service providers is available on request.

How long we keep it

• Account and family information: for as long as your account is open. Deleting your account removes your profile and your children's profiles and activity data immediately.
• Profiles deleted individually are hidden straight away and permanently erased after 30 days — a window that exists only so a deletion made by mistake can be undone.
• Support messages and waitlist entries: until they have served their purpose, or until you ask us to remove them.
• Records we must keep for tax, accounting, or legal reasons, and a record that a deletion happened, which contains no personal information.

How we protect it

• Everything is encrypted in transit and encrypted at rest by our hosting provider.
• Passwords are stored only as salted one-way hashes and are never recoverable.
• A child's date of birth is additionally encrypted at the field level and decrypted only for the parent who owns that profile.
• Internal access is limited to staff who need it to do their job.

No system is perfectly secure. If a breach affects your information, we will notify you and the relevant authorities as the law requires.

Your choices and rights

Wherever you live, you can ask us to:

• Tell you what personal information we hold about you and how we use it.
• Give you a copy of it in a portable form.
• Correct anything that is wrong.
• Delete your account and your family's data.
• Stop sending you marketing, without affecting your membership.

Most of this is available directly in the app — update your profile, change message preferences, export your data, or delete your account. For anything else, email hello@builtdifferent.com from the address on your account. We will respond within the time the law allows, and we may need to confirm who you are first. We will never treat you worse for exercising any of these rights.

Residents of California and other US states with privacy laws have these rights by statute, including the right to opt out of the sale or sharing of personal information and of targeted advertising. We do none of those things, so there is nothing to opt out of — but the rights above are yours regardless, and you may use an authorised agent to exercise them. If we ever decline a request, we will explain why and how to appeal.

Where your information is held

We are based in the United States and store information there. If you use Built Different from outside the US, you are sending your information to the US, where privacy law differs from your own.

Changes to this policy

We will post any update here with a new date at the top. If a change materially affects how we handle your information, we will tell account holders before it takes effect, and where the law requires consent, we will ask for it.

Contact us

hello@builtdifferent.com, or [LEGAL ENTITY NAME], [REGISTERED ADDRESS].